Wimbledon 2025: Ice Towels v. Krazy Kool Tech

Operation Ice Towel Fails

This year, Wimbledon used ice bags in towels to cool players, but they often aren't effective and require frequent maintenance. Temperature, consistency and duration, all determine the effectiveness of cooling.

• Too Cold: Direct frozen towels or direct ice contact to the skin can result in skin damage, frostbite and cause blood cells to vasoconstrict, blocking heat within and keeping cold out.
• Not Cold Enough: Heavy towels block the cold from the ice to reach the skin to be effective.
• Can’t Stay Cold Long: To reverse internal core body overheating, the ice towels have to be cold at a constant temperature long enough to reduce internal core temperatures to 37C (98.6F) and the skin temperature of about 20°C or (68°F) to offset extreme heat of 30C (86F).
• Constant Cold: Cannot control the consistency of cooling temperature, as the ice melts quickly in extreme heat you basically have a wet towel that is not effective, messy and awkward.
• Heavy Maintenance: Constant re-wrapping, new ice cubes and new towels to compensate for limited cooling and duration. 

KRAZY KOOL TECH SYSTEM: Engineered Cooling For Extreme Heat

Krazy Kool Tech offers a better solution by providing hours of consistent cooling to key areas, making it the safest and most effective option available.

• Effective Precision Cooling: Though frozen Krazy Kool Tech Cold Cores can reach temperatures of at least -18°C (0°F), when used as a system delivers constant effective cooling for at least 4 hours, even in extreme heat. 
• Duration of Cooling: 24/7 continuous cooling cold therapy system with reusable, interchangeable Cold Cores can be worn all day.
• Revolutionized Cold Science: When exposed to extreme heat, cold cores can deliver 4+ hours of continuous cold therapy without the need to refrigerate.
• 5 Advanced Technologies: 1) Frost protection barrier, condenser and temperature regulator; 2) Ambient and radiant heat thermal barrier; 3) Direct sun UV heat block; 4) Proprietary cold: super cold refrigerant, phase change, cooling gel, thermal reflective outer layer; 5) Custom hyper-evaporative, breathable and comfortable stretch fabric. 
• Economical and Low Maintenance: Cold Cores are designed for extreme heat with 10+ hours frozen portability without refrigeration. 
• Body Cooling Science: Krazy Kool Tech System is designed to supercharge the body’s thermoregulatory system, safely and effectively control heat. Krazy Kool Tech System cools the body from within the body’s high blood flow zones (neck/brain, underarms, thighs), and by continuously cooling main body skin and surface temperature to 20°C (68°F), cools the body’s core and creates a thermal barrier to cool and protect the body’s key areas and organs from overheating.
• Limitless and Universal: The dangers of extreme heat cannot be overstated and our body has limits. Krazy Kool Tech can help athletes perform at high heat levels, lower risks and workload to staff and make it enjoyable to fans. Athletes and staff can wear it for pre-exposure, during the set breaks, post match cooling and fans can wear it all day or as often and as long as needed as a prevention and protection measure, without limitations and an awkward mess.

Check out our other Wimbledon 2025 post on their attempt at cooling players.